The matchmaker in this partnership was Number Twelve Marketing, responsible for providing the creative concept. Read the whole story
This deal combines the "creative reputation of the Jacobs Agency with the data-driven digital and user experience expertise of Sandstorm," explains Sandy Marsico, founder … Read the whole story
Advertising and marketing spending combined will outpace all the ad industry's conventional forecast growth by a percentage point this year and a point-and-a-half next … Read the whole story
When I was a trick-or-treater I think 90% of my booty was comprised of goodies from the Hershey and Mars companies. I'd be in … Read the whole story
- COMMENTARY
I applaud Twitter's decision to not run political advertising. I wish Facebook would do the same. We live in a world where brands cannot … Read the whole story
- COMMENTARY
A "New York Times" headline the other day read: "The Advertising Industry Has a Problem: People Hate Ads." Gosh, no...really!??! Read the whole story
Kool-Aid is out with a fake-scary Halloween film timed to the seasonal release of its "Ghoul-Aid" soft drink. Read the whole story
Zenith is hiring Morris Martin, formerly with Sito, as executive vice president, data, intelligence, technology and engineering for the agency and its subsidiary shops … Read the whole story
Nutritional supplement maker Nutraceutical has appointed Smith Brothers as agency partner for several brands, including an AOR representation for Solaray which has over 900 … Read the whole story
