by Steve McClellan
A WPP team comprising Wunderman Thompson, German agency thjnk and the WPP Health Practice is tasked with delivering global strategy, digital, creative and analytics … Read the whole story
by Larissa Faw
In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television -- traditionally … Read the whole story
by Larissa Faw
Horizon Media has issued a new report on emerging opportunities around sports betting sponsorships that reveals challenges and upsides. Read the whole story
by Joe Mandese
The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent … Read the whole story
by Joe Mandese
Noting that two of the category's biggest players -- Netflix and AT&T -- already are spending about $1 billion each annually to market their … Read the whole story
COMMENTARY
by John Trahar, Op-Ed Contributor
More than most retail brands, D2C brands rely on connecting with people on all kinds of platforms with messages that inspire immediate action. Read the whole story
by Larissa Faw
Founded in 2014, the New Jersey-based Radius promotes its ability to translate complex science into immersive, easy-to-understand creative experiences for healthcare brands. It's the … Read the whole story
-
by Richard Whitman, Columnist
Design veteran Daniel Arenas has been tapped to lead the new operation, which follows a year of significant growth at brand consultancy Triptk and … Read the whole story