In the newly created role, Grey alum Sandra Alfaro will spearhead development of multicultural content and creative solutions at the agency. Read the whole story
The more automation, the less brands understand the reasons behind bidding decisions. "This is where Google's black box gets darker," said Matthew Mierzejewski, SVP … Read the whole story
"Personalization" is 2019's word of the year, according to results of an annual survey of the members of the Association of National Advertisers. The … Read the whole story
Nicole Laughlin most recently served at Facebook in Chicago where she led global marketing solutions. The agency also announced the appointment of Allison Ciummei … Read the whole story
Media was not up for review and will remain with Swellshark. Read the whole story
That's according to Wunderman Thompson Commerce, with findings based on a survey of over 500 digital commerce leaders in the US and UK. Read the whole story
The "Where Smart Investors Get Smarter" creative recreates "Get Smart"'s iconic title sequence frame by frame. Read the whole story
Colle McVoy is appointing Jessica Henrichs as the agency's first managing director, head of client growth. Henrichs will lead the brand leadership group, overseeing … Read the whole story
