MediaPost Publications - MediaPost Agency Daily 12/20/2019

Sadoun Puts 'Assistant' To Work In 2020 Holiday Video
by Larissa Faw
Publicis Groupe is out with its much anticipated Season's Greetings video for 2019. You'll never guess who did the camera work this year. Read the whole story
Wearables, Hearables Approaching Critical Mass
by Joe Mandese
The so-called wearables market -- wearable devices such as smartwatches, headphones, and other accessories tethered to a smartphone, PC or other internet connected device … Read the whole story

Havas Continues Acquisition Spree in Fast-Growing India Market
by Richard Whitman, Columnist
Experiential agency Shobiz is the company's third agency acquisition in the country this year. Zenith predicts India will become the second-largest contributor to global … Read the whole story
COMMENTARY
How Brand Values Impact The Agency Business
by Paige Campbell
Can an ad agency that focuses on doing meaningful work, incorporating both what it's affecting in the world and who it's affecting it for, … Read the whole story

Walrus Names New Media Head
by Larissa Faw
Walrus is appointing Ryan Gordon as head of media to lead the agency’s media department, which was established in 2016 to complement its creative … Read the whole story
Bear Lighting Campaign From Children's National Hospital
by Steve McClellan
The campaign features more than 300 "Dr. Bear" figures that light up whenever a donor makes a donation. Read the whole story
Grey Europe Adds Carlsberg Assignment
by Larissa Faw
Carlsberg is appointing Grey Europe as lead agency for the Carlsberg Alcohol Free Beer (AFB) global communications account following a competitive review. Fold7 previously … Read the whole story