MediaPost Agency Daily
Friday, January 3, 2020
  • Pepsi Unveils First New U.S. Tagline In Two Decades
    by Steve McClellan

    The "That's What I Like" tagline is being introduced via new ads from agencies Goodby Silverstein & Partners and Alma. Read the whole story

  • Jeweler's Mutual Launches Brand Campaign
    by Larissa Faw

    The campaign, from Laughlin Constable, is timed to the engagement ring/proposal season. Read the whole story

  • COMMENTARY
    A Look Ahead At 2020 Marketing Trends
    by Rick Milenthal, Op-Ed Contributor

    2020 will be the year when proof of concept becomes the norm. And the results will be massive. Read the whole story

  • Will Programmatic Become Cool In 2020?
    by Larissa Faw

    Andy Bird, Chief Creative Officer at Publicis New York believes it will, although he adds his prognostication skills should be taken with a "huge … Read the whole story

  • Ad Fraud Firm MMI Taps Dentsu Aegis' Thomson, Trust Metrics' Goldberg
    by Joe Mandese

    Ad fraud prevention firm Method Media Intelligence (MMI) has tapped former Dentsu Aegis Chief Data Officer Scott Thomson as COO and former Trust metrics … Read the whole story

  • MEDIApsssst
    Publicis Groupe Is 2019 Marketing Services M&A King
    by Richard Whitman, Columnist

    That's according to a rundown by consultant R3, which assessed 489 deals in the marketing-services sector last year. Publicis took the crown with its … Read the whole story