Tim Murphy previously served as partner and president of Siltanen & Partners Advertising since 2006. Read the whole story
- COMMENTARY
According to Forrester and Epsilon, only half of brands are capable of identity resolution fundamentals. At CES, we'll see exhibitors try to solve this … Read the whole story
The campaign also introduces a new tagline for the brand: "Value That Never Ceases to Amaze." Read the whole story
- COMMENTARY
While hardware is still a focus of the event, the main attraction this year is software. Ultimately, it is software that is creating more … Read the whole story
New York-based Crossmedia Inc. has named Matt Bayer head of integrated media sourcing, a new position centralizing all of the agency's media. Read the whole story
Adrianne Smith will work closely with Judy Jackson, who was appointed as head of culture last year -- a new role at WPP. Read the whole story
White Claw, Postmates, Ring, Venmo and Impossible Foods also saw a lift in both purchase intent and awareness. Read the whole story
Ad industry economist Adam Smith died Dec. 27, 2019. He was 58. Smith, who for the past 14 years was Futures Director at WPP's … Read the whole story
"The questions will become the new searches," said Cogniscient Media's Lauren Rockwell. "The way they search for Rob Lowe. The way they search for … Read the whole story
The firm has released findings from a survey showing that 42% of consumers felt frustrated with their most-recent shopping experience. Read the whole story
Digitas has appointed Michelle Tang executive vice president/ head of new business & marketing, North America. Her remit includes driving growth and raising visibility … Read the whole story
