The digital marketing agency has tapped Pete Meyers to be president of U.S. operations, based in New York. He previously served at GroupM, Ogilvy … Read the whole story
- COMMENTARY
While marketers are placing greater priority on better understanding consumer identity to unlock true personalization, only 39% of executives use identity resolution to personalize … Read the whole story
This brand overhaul coincides with the debut of "The New Keto Friendly South Beach Diet," an updated version of the original 2003 plan developed … Read the whole story
Meetic, part of Match.com in Europe reports that 48% of singles on the dating platform have children. Publicis Groupe's Marcel created a campaign around … Read the whole story
Many marketers have direct experience with AI among a variety of marketing tasks, helping them to appreciate the technology's current limitations and future potential. Read the whole story
- COMMENTARY
Social media based on an advertising revenue model is a cancerous growth -- and we have to shut off its blood flow. Read the whole story
The aim (and tagline) of the campaign is to inspire consumers to find "more ways to use less." Read the whole story
Digital agency NMPi is appointing Ed Camargo as managing director, U.S. in a newly created role succeeding UK-based MD Luke Judge who was elevated … Read the whole story
Product review management platform Trustpilot has appointed New York-based The Boathouse Agency as agency of record. Better known in Europe, Trustpilot has raised upwards … Read the whole story
