MAD Agency Daily
Wednesday, January 8, 2020
  • Canada's BAM Expands To U.S., Taps GroupM's Meyers To Run It

    The digital marketing agency has tapped Pete Meyers to be president of U.S. operations, based in New York. He previously served at GroupM, Ogilvy ... Read the whole story

  • Three Imperatives For Winning With Personalization At Scale

    While marketers are placing greater priority on better understanding consumer identity to unlock true personalization, only 39% of executives use identity resolution to personalize ... Read the whole story

  • Quigley-Simpson Helps Reboot South Beach Diet

    This brand overhaul coincides with the debut of "The New Keto Friendly South Beach Diet," an updated version of the original 2003 plan developed ... Read the whole story

  • Dating App Targets Single Parents For Matchmaking

    Meetic, part of Match.com in Europe reports that 48% of singles on the dating platform have children. Publicis Groupe's Marcel created a campaign around ... Read the whole story

  • Marketers Rank AI Top Emerging Tech

    Many marketers have direct experience with AI among a variety of marketing tasks, helping them to appreciate the technology's current limitations and future potential. Read the whole story

  • A Troubling Prognostication

    Social media based on an advertising revenue model is a cancerous growth -- and we have to shut off its blood flow. Read the whole story