The agencies, with combined annual billings of $500 million, are Mindstream Media, Southwest Media Group and Digital Addix. Eastport also owns MARC USA, BFG … Read the whole story
Kobe Bryant was best known as a longtime endorser for Nike, but he was also a spokesperson for other brands including McDonald's and Apple. Read the whole story
For more than 10 years, culinary entrepreneur Michael Tierney tweaked and perfected his version of s'mores. Then the hard part came: marketing the product. Read the whole story
Ad fraudsters are constantly finding new ways to raid media budgets. Right now, many OTT budgets represent a free lunch. Read the whole story
Jonathan and Drew Scott, known for "Property Brothers" franchise on HGTV and other media vehicles are raising awareness for ADT with a series of … Read the whole story
Study: "Marketers should focus on triggers that motivate people to move from one stage to the next." Read the whole story
Heinz is really doing it up with promotions to support its Super Bowl ad investment this year. One targets thousands, while another targets millions … Read the whole story
Current Global, an Interpublic Group agency, has made senior appointments to its growing healthcare practice in North America. The four new hires report to … Read the whole story
Pest control provider Terminix has selected Kansas City-based Barkley as its lead agency after a competitive review. Under its remit Barkley will devise brand … Read the whole story