Vandre is tasked with aligning the analytics capabilities of Carat and Merkle in a bid to accelerate enhancements to Carat's people-based product offering. Read the whole story
The new moniker refers to the agency's hometown, San Diego, which is 62 feet above sea level. Greg Carson was previously a partner at … Read the whole story
The "Famous Visitors" creative supports the retailer's Pickup service by showing 12 well-known movie characters receiving their orders from Walmart clerks. Read the whole story
Stephanie Nerlich spent about four years at MDC Partners, where she where she oversaw agency partner development and talent. Earlier she was president and … Read the whole story
Advertising still plays the most important role in most marketing organizations, based on the findings of a first-of-its kind "benchmark" study of marketing organizations, … Read the whole story
The finding likely reflects the dramatic shift toward "in-housing" in recent years due to advances in ad tech and databases. Read the whole story
P&G's one-minute interactive ad, called "When We Come Together," will let viewers guide the action by voting online. Read the whole story
4Cite, with operations in Albany, New York, and Peterborough, New Hampshire, will join DAN's Merkle, the data analytics and performance and precision marketing agency. Read the whole story
Australian pay TV service Foxtel has appointed Saatchi & Saatchi as its strategic advertising and creative agency. DDB was the incumbent. Kieren Cooney, Foxtel’s … Read the whole story