MAD Agency Daily
Thursday, February 6, 2020
  • No Growth For Publicis Groupe In 2019

    Publicis Groupe today reported a 2.3% organic revenue decline for 2019 in what the Groupe termed a "Challenging Year." Read the whole story

  • Google Ad Tools Focus Of DOJ Probe

    Growing regulatory scrutiny from the Department of Justice has some Google execs discussing whether or not Alphabet should divest its third-party ad-tech business. Read the whole story

  • What Will Accenture Do With All That Agency Data It Has Collected?

    While Accenture is shutting its media audit and agency search practices, some executives worry competitive data it possesses could be used to give Accenture … Read the whole story

  • Smash Hit: Partners + Napier Wins Burger Account

    Smashburger has selected Partners + Napier as creative and media agency of record following a competitive review. Read the whole story

  • Agile Marketing Equates To A Successful AOR Model

    Agile marketing is a key to future marketing success. The concept is no longer a buzzword, but a path to a favorable business outcome. Read the whole story