The agency is a billed as a shop "for the modern brand," with a sharp focus on attribution. Banza, Contiki and Daily Harvest are … Read the whole story
Conceived to give brands greater insight into the consumer journey from prospect to purchaser and stops along the way, the new company will leverage … Read the whole story
Publicis Groupe CEO Arthur Sadoun believes data provider Epsilon is the "game changer," citing the importance of first-party data, particularly in light of Google's … Read the whole story
Password manager Dashlane is expanding its U.S. advertising with a focus on a targeted mix of video, digital and out-of-home to reach consumers. Read the whole story
More than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from … Read the whole story
Investigators are trying to determine whether Google has abused its market power to undercut other media platforms. Read the whole story
McCann promoted Lyndsey Corona to Chief Growth Officer for McCann North America. Minneapolis-based Yamamoto has hired David Denham as Chief Client Officer, a newly … Read the whole story
Leo Burnett Chicago has named Kaylin Goldstein executive vice president, strategy director for the MillerCoors account. She spent more than 12 years at Crispin … Read the whole story