Under the remit, Assembly will oversee data and media strategy, audience strategy, performance strategy and integrated planning and buying across the Pabst portfolio. Read the whole story
GroupM's Mindshare unit kicks off 2020 with a fairly thorough and insightful review of the major media industry milestones of 2019, plus a snapshot … Read the whole story
The agency is tasked with supporting the client's efforts to differentiate its value in the world of travel, with a particular focus on the … Read the whole story
"Jake from State Farm is a living, breathing embodiment of a good neighbor," State Farm's Patty Morris tells "Marketing Daily." Read the whole story
Under this new partnership, P+N will help the snack brand execute on its planned next phase of growth supported with a new brand position. Read the whole story
Devin Reiter, currently executive director of partnership development, has been named the agency's new Chief Marketing Officer and Leslie Maddocks, formerly with Victors & … Read the whole story
- COMMENTARY
The industry is a fully functioning ecosystem where agencies, consultants and one-off smaller shops can all sustain their respective businesses. Read the whole story
- COMMENTARY
From next year on, an EU passport will no longer be a shortcut to a job in London's adland. Read the whole story
But the U.S. District Court Judge also narrowed the case tossing some of the charges in the law suit filed by Ralph Watson, the … Read the whole story
Initiative took inspiration from dating apps and the swipe-right culture to pair dogs and cats with potential parents. Read the whole story
Marketing cloud platform Selligent has appointed Karthik Kripapuri CEO, succeeding John Hernandez who will continue to advise the company during a transition period. Kripapuri … Read the whole story
Ameriprise Financial is appointing FCB West as creative agency of record following a competitive review. McCann Detroit served as the incumbent agency. Media planning … Read the whole story
