The company previously developed most of its work in-house. Read the whole story
In her new role, Elizabeth Paul will work with the agency's Cultural Impact Lab - a mix of earned and paid media and communications … Read the whole story
Dentsu Aegis Network has named Michael Epstein CEO of Media Brands and Product for Dentsu Aegis Media, a new role and some new branding … Read the whole story
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent? Read the whole story
A Dentsu report titled "The 2020 Coronavirus outbreak: Implications in China market and how should brands respond" examines the economic outlook and immediate consumer … Read the whole story
Only 2% of popular music is produced by women. The Academy hopes to change that, and the agency is supporting the effort with a … Read the whole story
Firefly displayed a 360-degree image of the Sky Dreamer sneaker and a Puma-branded basketball on the roof of parked vehicles. Read the whole story
West Coast agency Wongdoody, which was acquired by Indian IT giant Infosys in 2018 and added an NYC office last year, has been on … Read the whole story
Baltimore’s Kennedy Krieger Institute has selected Minneapolis-based Preston Kelly as its brand, advertising, creative and paid media agency of record. The appointment followed a nationwide agency search. … Read the whole story