MAD Agency Daily
Friday, February 28, 2020
  • WPP Shares Drop Sharply After No Growth 2019 Results Issued

    WPP is the fourth ad holding company to report an organic revenue drop for 2019. Earlier, Havas, Dentsu and Publicis Groupe reported declines. Omnicom … Read the whole story

  • Barkley Elevates Hornaday To Chief Creative Officer

    In her previous role as executive creative director, Katy Hornaday is credited with helping the agency achieve record growth in 2019, including a streak … Read the whole story

  • Leap Day: There's A Beer For That

    Socialdeviant content planner and beer brewing enthusiast Graham Spector cooked up a citra-hopped pale variety dubbed Leap Beer. Read the whole story

  • 5 Questions To Ask Your Agency About Marketing To Millennial Moms

    For example: Are we delivering a product message relevant to moms' routines? Read the whole story

  • Why Programmatic Advertising Won't Work On TV

    Programmatic has provided cover for a massive amount of fraud. It has created faux precision and faux control. Read the whole story