by Steve McClellan
Clark, currently global CEO at Omnicom's DDB, will succeed Tim Andree in the role, although he will remain executive chairman of DAN and Clark … Read the whole story
by Larissa Faw
Efforts support bed donations, hospices, medical equipment development and distribution, proper COVID-19 hygiene and more. Read the whole story
by Larissa Faw
The ad opens with images of empty cities, from schools to playgrounds while a male voiceover announces a new aid program called Truist Cares … Read the whole story
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by Ray Schultz
The partnership will enable THC Internet Marketing clients to send personalized emails, the company says. Read the whole story
by Joe Mandese
The pandemic, restructuring the ad industry in ways many could not have anticipated, is changing the role of resources advertisers use to produce ads. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"The entire customer journey is changing" as new search terms and strategies emerge, yet SEO principles remain the same, says BrightEdge CEO Jim Yu. Read the whole story
COMMENTARY
by Anna Bager
Companies that raised ad budgets during the 1974-75 recession gained market share and increased sales or at least prevented erosion, said research published in … Read the whole story
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by Richard Whitman, Columnist
However, 79% are creating new messages that respond directly to the impact of the crisis on the people who use their products and services, … Read the whole story
COMMENTARY
by Rich Gagnon, Peter Sedlarcik
While our industry is just one piece in a global health network, we need to look at this situation as a catalyst for a … Read the whole story