Some are cancelled or postponed while others are being reshaped for digital adaptation. Read the whole story
Although this campaign's strategy, developed with agency Wavemaker, was established prior to the health crisis, its framework is well-suited for the current stay-at-home mandates. Read the whole story
Consumers said they are more likely to buy from companies whose TV ads show how their products and services can help to suppress the … Read the whole story
In the fourth edition of a special COVID-19 series, IPG Media Lab's "Floor 9" talks with CVS Health CMO Norman de Greve and Quicken … Read the whole story
The company attributed the move to the combined impact of the pandemic and ongoing changes in the retail industry. Read the whole story
With agencies resorting to creative hacks in order to release ad campaigns during COVID-19 pandemic, agency Fig decided to replace what typically would have … Read the whole story