Leveraging data assets from IPG data company Acxiom and taking an audience-based approach Matterkind offers a suite of addressable activation solutions and advisory services. Read the whole story

Having gained new consumers of its food products, Mondelez International intends to "attack the market" with increased media spending over the next several months. Read the whole story

For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping. Read the whole story

The inspiration for the imitative, created with agency Tombras, came from a Mayo Clinic report on the body of research showing that laughter helps … Read the whole story

Americans rank brands last behind local health services/doctors, mainstream media, government, friends/family and social media. Read the whole story

Advertisers and agencies appear to be reaching the same level of content consumption interest they showed in mid-February, a powerful new index created by … Read the whole story

Former CEO Joe Oh has moved into an advisory role as global executive vice president. Read the whole story

To help marketers and retailers plan, prep and activate the "reopening" of their communities, Austin-based digital and experience design agency T3 has put together … Read the whole story

Cross-cultural agency the community has hired Anomaly alumnus Matthew Kline as its new executive director, growth & partnerships. He will oversee business development and … Read the whole story