The new advisory practice is being formed as in-house agencies are becoming increasingly popular with marketers. Some see such operations as a way to … Read the whole story
A shoot for client General Mills combined live action scenes (one actor per scene) with animation to create ads for the yogurt brand "Oui … Read the whole story
A new study finds that 62% of vacationers this summer are planning to travel by car, a 72% increase from last summer. Read the whole story
Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with … Read the whole story
It's not an ad. There's no tagline. It's simply the classic song "What the World Needs Now" performed as a message of hope. Read the whole story
- COMMENTARY
The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable … Read the whole story
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine … Read the whole story
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video … Read the whole story
In a first, Interpublic last week disclosed the racial makeup of its senior level and professional workforce. Now, other holding companies and agencies are … Read the whole story
The startup health food brand Pairwise is revealing a new brand positioning as it seeks to further scale its offerings. The company uses a … Read the whole story
McKinney is hiring Cat (Wilson) Eagan as director of strategy reporting to Chief Strategy Officer Walt Barron. She will relocate to Durham, NC to … Read the whole story
