A year ago when the firm issued its first forecast for 2020, it expected healthy growth of 4.8%. By December, seeing some weakening in … Read the whole story
"Trump's got a size problem," the LP stated in a release accompanying the ad. "It's not growing, in fact, it's shrinking. And the whole … Read the whole story
Lucy Pet, a family-owned and operated pet food marketer of products promoting advanced health gut for dogs and cats, has tapped independent media services … Read the whole story
With the Cannes ad festival cancelled this year, Publicis Groupe has set up an internal award program, dubbed the "Cannes-Do Awards," that has shortlisted … Read the whole story
The "Where Can Travel Take You" message is delivered through targeted media where consumers are currently spending increased time, including connected TV. Read the whole story
Inventory management is the newest challenge brands face these days-and it trumps brand preference. As a result of COVID-19 disrupting supply chains and manufacturing … Read the whole story
As troubling as these times are, it's encouraging to see brands and agencies stepping up and taking an activist stance that I don't think … Read the whole story
Discover Boating, an advocacy group managed by the National Marine Manufacturing Association, is promoting boating and fishing as fun outdoor leisure activities in a … Read the whole story
Subway has appointed 87Social, part of The Beyond Collective, as its social media agency of record for UK and Ireland. 87Social is responsible for … Read the whole story