MAD Agency Daily
Thursday, July 23, 2020
  • Initiative Wins El Pollo Loco Media Assignment

    The agency, part of Interpublic's Mediabrands will be responsible for media planning and buying across all media channels, including television, radio, print, out-of-home, search, ... Read the whole story

  • DDB Names O'Halloran Global CEO, Thomas-Copeland NA CEO

    O'Halloran fills the gap left when predecessor Wendy Clark opted to leave for a role at Dentsu Aegis Network in April. Read the whole story

  • After 13 Waves, Mindshare Finds Pandemic Media Paradoxes Abound

    Months into the COVID-19 pandemic a surprising media paradox has manifested, according to an analysis of 13 waves of surveys from Mindshare's "Pool" studies ... Read the whole story

  • Study: Most Americans Permanently Changing Brands During Pandemic

    Combination of public health crisis and the movement for social justice has ushered in new priorities for most consumers, particularly around ethics and safety. Read the whole story

  • Bigbuzz Marketing Upgrades Hotel Guest Experience With Custom AI Platform

    The New York-based agency originally landed an assignment to develop Reverb By Hard Rock's chatbots but the scope of work grew to a broader ... Read the whole story

  • Leadership in a Moment of Change

    There's no "playbook" for leadership when the stakes are high and the issues are real. Faced with a 21st century pandemic and a political ... Read the whole story