The agency, part of Interpublic's Mediabrands will be responsible for media planning and buying across all media channels, including television, radio, print, out-of-home, search, … Read the whole story
O'Halloran fills the gap left when predecessor Wendy Clark opted to leave for a role at Dentsu Aegis Network in April. Read the whole story
Months into the COVID-19 pandemic a surprising media paradox has manifested, according to an analysis of 13 waves of surveys from Mindshare's "Pool" studies … Read the whole story
Combination of public health crisis and the movement for social justice has ushered in new priorities for most consumers, particularly around ethics and safety. Read the whole story
The New York-based agency originally landed an assignment to develop Reverb By Hard Rock's chatbots but the scope of work grew to a broader … Read the whole story
- COMMENTARY
There's no "playbook" for leadership when the stakes are high and the issues are real. Faced with a 21st century pandemic and a political … Read the whole story
The first half decline was 8%. In North America organic revenue was down -3.6% in the first half. Europe declined by 16.5% for the … Read the whole story
British brand Mulberry is appointing ForwardPMX to lead the luxury brand’s digital marketing efforts in China. The remit includes organic social and biddable media, … Read the whole story
