U.S. ad spend is proving to be relatively resilient and is expected to decline by just 7% this year to $224.5 billion before climbing … Read the whole story
The holding company released diversity data this week indicating that the percentage of African Americans making up its senior manager/manager/team leader ranks was 5.1% … Read the whole story
Company's are aligning with professional teams to celebrate the return of athletic competition and to keep their brands top of mind among sports fans. Read the whole story
Big agency stocks continue trading below pre-COVID-19 levels, but at least one equity research group has revised its outlook upward citing strong second quarter … Read the whole story
The idea is to set up cookieless measurement partnerships with various companies, including Dish, Pinterest, Roku, Snap, Spotify and Twitter. Read the whole story
While many brands are taking this time to innovate and find new strategies for greater personalization and digital connection, they'll need to ultimately unpack … Read the whole story
Let's examine how and where you - the advertiser - are probably at fault and are doing damage to your own business. Read the whole story
"They haven't even acknowledged our existence," said Nathan Young, group strategy director at Minneapolis-based Periscope, who co-founded 600 & Rising in June in a … Read the whole story
Elevator Studio is naming Dan Raaf as vice president, social media and strategy to oversee production of social media campaigns for the studio’s roster … Read the whole story