Mark Read's suggestion that WPP is lucky because its employees' average age is under 30 set off a heated social media debate about whether … Read the whole story
The Ad Council is attempting to teach girls how science, technology, engineering and math (STEM) can be fun by encouraging them to help build … Read the whole story
Agency OH Partners helped navigate the lottery's marketing pivot during the pandemic, when initially sales plummeted more than 30%. Read the whole story
Corsair is the youngest-skewing vehicle in the Lincoln lineup and music is a passion point of its target, says Hudson Rouge's Jon Pearce. Read the whole story
The WFA finds that about 57% of multinational marketers have in-house creative agencies, with about 75% of those shops set up in the last … Read the whole story
The J.M. Smucker Company is promoting Sahale Snacks by playfully leveraging the #FoodPorn social media genre through cheeky screen grabs, lustful music and suggestive … Read the whole story
Wolfgang has expanded its remit with Georgia-Pacific—the company has added its Sparkle paper towel brand to agency’s list of responsibilities. Since opening its doors … Read the whole story
