by Steve McClellan
Krakowsky is currently the Executive Vice President and Chief Operating Officer of IPG and the Chairman of IPG Mediabrands. He will succeed Michael Roth … Read the whole story
by Steve McClellan
That said, company officials said forecasting Q4 performance-the ad industry's most important quarter, driven by holiday marketing activity-is difficult right now as marketers continue … Read the whole story
by Joe Mandese
The ANA's annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief … Read the whole story
by Larissa Faw
NeoPangea, Via Agency and W+K are helping museums redefine experiences for visitors as they prepare for the post-pandemic new normal. Read the whole story
by Laurie Sullivan
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The … Read the whole story
by Larissa Faw
Jeffers, a 16-year veteran of the agency is credited with helping to launch VB+P's in-house production unit, Lumberyard, as well as its social media … Read the whole story
by Sarah Mahoney
The campaign, created in-house, focuses on people who write encouraging words on card stock -- empathy, love, hope and community -- amid a dance-off. Read the whole story
by Richard Whitman, Columnist
Most recently, Tim Castree was the digital director for Mike Bloomberg's 2020 presidential campaign, and he serves as a senior advisor to Hawkfish, the … Read the whole story