The company, which has agreed to be acquired by Verizon, spent $238 million on measured media in 2019, according to Kantar. Read the whole story
He succeeds Bill Kolb in the role after Kolb's recent promotion to succeed Harris Diamond as Global CEO McCann Worldgroup. The agency network announced … Read the whole story
Working with the agency Co: Collective, the effort includes the creation of a virtual island within the game "Animal Cross: New Horizons." Read the whole story
Although Curiosity is the first "integrated independent agency" to sign up, there are other agency members already on board, including Dentsu. Curiosity, however, hopes … Read the whole story
With the level of voter "enthusiasm" predicted to be a key factor driving voter turnout in the 2020 Presidential election, new brand research indicates … Read the whole story
The new practice will be run by the agency's CMO Lance Porigow. Eyewear maker Bolle and BrewDog brewery have awarded the agency its ecommerce … Read the whole story
Customers scan a QR code located on bottle labels to activate an AR experience, with each of three designs featuring a different mirage. Read the whole story
Media and marketing advisory firm MediaLink, part of Ascential, has hired Dentsu veteran Reshma Karnik as vice president, data and technology solutions (dts). Based … Read the whole story
