MAD Agency Daily
Tuesday, October 27, 2020
  • Mediahub Awarded TracFone Wireless Media Account

    The company, which has agreed to be acquired by Verizon, spent $238 million on measured media in 2019, according to Kantar. Read the whole story

  • Grant Theron Named CEO At Commonwealth//McCann

    He succeeds Bill Kolb in the role after Kolb's recent promotion to succeed Harris Diamond as Global CEO McCann Worldgroup. The agency network announced … Read the whole story

  • Genexa Teams With Nintendo Game For 'Clean Mission'

    Working with the agency Co: Collective, the effort includes the creation of a virtual island within the game "Animal Cross: New Horizons." Read the whole story

  • Curiosity Becomes SeeHer's First Integrated Independent Agency Member

    Although Curiosity is the first "integrated independent agency" to sign up, there are other agency members already on board, including Dentsu. Curiosity, however, hopes … Read the whole story

  • Brand Research Shows 'Compelling' Electoral Enthusiasm For Joe Biden

    With the level of voter "enthusiasm" predicted to be a key factor driving voter turnout in the 2020 Presidential election, new brand research indicates … Read the whole story