by Wayne Friedman
The company looks to track all TV screens and devices into a single-source data stream for licensing to TV networks, media agencies, digital media … Read the whole story
by Larissa Faw
The creative serves as a modern-day fable, introducing a stuffed elephant and stuffed donkey who fight over who will help a stuffed cat. Read the whole story
by Steve McClellan
The Boulder, CO-based agency will replace long-time incumbent Crispin Porter Bogusky, part of MDC Partners, and also based in Boulder. Domino's advertising totaled about … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better … Read the whole story
COMMENTARY
by Joe Mandese
Based on all of your great feedback, we have decided to make an endorsement -- sort of. Read the whole story
by Larissa Faw
Video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year, outperforming the 8.7% drop for the ad market … Read the whole story
by Larissa Faw
Primary founders Christina Carbonell and Galyn Bernard, two former Amazon and Diapers.com marketers, decided they needed to evolve the brand's visual identity. Read the whole story
-
by Richard Whitman, Columnist
The main incumbent, UM, has been invited to participate. The company recorded advertising expenses of $513 million last year, according to its latest annual … Read the whole story