The wearable app and AOR Mischief @ No Fixed Address are using the sleep and related data to launch a digital-out-of-home activation in New … Read the whole story
America's retailers are rushing to cleanse people's palates of bitter political slugfests, offering sweet confections of holiday marketing. Read the whole story
Marketers and agencies are already vying for a share of holiday spending with an array of new campaigns. Read the whole story
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U.S. election results, and big threats to access to various forms of digital … Read the whole story
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Ciara Dilley, PepsiCo; Lori Krauss, Warby Parker; Claudine Patel, Reckitt Benckiser; … Read the whole story
- COMMENTARY
Before making a statement about something other than your brand, ask questions like: Is this our area of expertise? Do people care what we … Read the whole story
Both seats are held by Republicans and a flip to Democrats would give the party control of the Senate and Congress. Read the whole story
The "We Won't Stop" creative suggests compassion and generosity can help deliver a better future for every child. Read the whole story
Ogilvy is promoting Charlotte Tansill to Chief Transformation Officer to lead an integrated strategy function for New York spanning all of the agencies capabilities. … Read the whole story
