Under the deal, VidMob's Agile Creative Studio will be synced up with dentsu's Attention Ads Lab, which focuses on identifying the degree to which … Read the whole story
The Stable said that the transaction, along with its merger earlier this year with Arkansas branding agency Kreative, would help strengthen its offering to … Read the whole story
The new platform "Make Great Leaps" replaces the previous slogan "Inspire and Transform." The main idea: The agency delivers by helping people and brands … Read the whole story
NFL national ad revenue is actually up 8% versus last year's first nine months, but the rest of the sports world has been hard-hit. Read the whole story
EASTON, CT -- Even as the advertising and media worlds grapple with diversity and inclusion surrounding race, gender and ethnicity, a new push is … Read the whole story
Increasing spending and/or emphasis on the use of first-party data is the No. 1 solution brand marketers expect to take following moves by Google, … Read the whole story
- COMMENTARY
The deep, dark recesses of the web have simply moved to new, more permissive platforms. Read the whole story
COMMENTARYThe 2020 presidential election has barely been resolved and oddsmakers are already predicting the soon-to-be-departing incumbent is the Republican favorite for 2024. That assumes … Read the whole story
In addition to double-digit organic revenue growth, the company disclosed winning two big accounts -- BMW and T-Mobile -- that will both generate $20 … Read the whole story
The tagline is "Borjomi. Tastes Like Nature. You Just Forgot What Nature Tastes Like." Read the whole story
Los Angeles-based media agency GP Generate has hired Krissy Kobata to serve as director of business development, tasked with managing the growth of new … Read the whole story
