Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. Read the whole story

Clients will receive an eight- to twelve-week program, including a "deep-dive" into the current state of consumer attention. As part of the offering they'll … Read the whole story

IPG Mediabrands this morning announced the launch of the Mediabrands Content Studio, and named Brendan Gaul Chief Content Officer in charge of it. Gaul, … Read the whole story

"When you are named Happy Egg, people have an expectation that you're going to do things differently," quips Sean Womack, vice president marketing and … Read the whole story

"Our mission is to get people to believe in brands," says co-founder Chris Garbutt, who also serves as Chief Creative Officer of the startup, … Read the whole story

"Things are changing rapidly, and we're moving at pace to stay ahead," states Worldwide CEO Marty O'Halloran. Read the whole story

If you'd like to nominate an agency and/or individual, please send your suggestions to joe@mediapost.com by the end of today. Read the whole story

Just as afternoon keynote speaker, GroupM Business Intelligence chief Brian Wieser, was beginning his presentation, the IAB Brand Disruption Summit got disrupted due to, … Read the whole story

The One Club For Creativity’s One Show 2021 is open for entries and this year’s programming has been impacted by the pandemic, including extended … Read the whole story