AKQA founder Ajaz Ahmed has been named CEO of the new group and Grey Worldwide CEO Michael Houston will become Global President and Chief … Read the whole story
An ID Comms report finds just 14% of marketers claim to understand "extremely well or very well" how each technology platform in the marketing … Read the whole story
The animated character's mouth proves bigger than his stomach. Fortunately there's a remedy for that. Read the whole story
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads … Read the whole story
Burns Group worked with the client on the positioning, name, brand identity including logo, color palette, typography, and packaging. Read the whole story
Team Rubicon partnered with marketing agency Known to develop six videos, each representing a different disaster, such as wildfire, pandemic, and hurricane. Read the whole story
Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on … Read the whole story
FCB Inferno has named Zoe Crook to spearhead the agency’s influencer marketing strategy. She will continue to service clients’ influencer needs while developing the … Read the whole story
Home emergency repair company HomeServe USA is hiring Arnold as its agency partner to develop a new direct-response TV campaign. The partnership will introduce … Read the whole story
