by Steve McClellan
A majority of people (52%) feel "tense" or "distressed" as a result of pandemic-induced pressures. Read the whole story
by Larissa Faw
Clorox approached Reach Agency to reevaluate tone and messaging of "Will It Clog" campaign, as well as explore possible new audiences. Read the whole story
by Larissa Faw
This makeover was slow, at first, but has accelerated over the past few years, especially around content strategy/creation as well as social strategy and … Read the whole story
by The Editor
MediaPost has selected GroupM's Mindshare as its Media Agency of the Year for 2020. It marks the second consecutive year Mindshare has taken top … Read the whole story
by Wayne Friedman
Eye-tracking TV tech company TVision has added person-level measurement data now being used by ad-tech and media-measurement companies Xandr, Oracle Moat, VideoAmp and iSpot. Read the whole story
by Tanya Gazdik
Hyundai has run ads on the platform previously, but this is a first-of-its-kind campaign partnership, Hyundai's Angela Zepeda tells "Marketing Daily." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The validity of research came into question again following the 2020 presidential election. How could research companies not predict a tighter outcome between President … Read the whole story
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by Richard Whitman, Columnist
The Biden Administration will likely usher in a period of "policy-making predictability," according to Brian Wieser, global president, business intelligence, GroupM. In a POV … Read the whole story