Geometry and VMLY&R's existing commerce team are being merged into a new entity called VMLY&R Commerce. It's the latest agency consolidation move by WPP. Read the whole story
The effort follows the 2018 acquisition of Nestle's U.S. confections operation by Ferrero. Read the whole story
Dawn is a two-year-old portfolio network that supports independent agencies with data science, measurement and media expertise. It is run by former MDC Partners … Read the whole story
Tack has assembled an experienced roster of leaders to launch this NYC-based shop. Founded by entrepreneur Ben Bettenhausen, tack NYC will be led by … Read the whole story
The lineups allow brands to advertise alongside the most popular artists and songs across key markets. The YouTube Charts power the Top 100 lineup … Read the whole story
If the membership of the Association of National Advertisers is representative, the U.S. ad industry has made little progress on ethnic diversity over the … Read the whole story
Day One of ARF's "Attribution & Analytics Accelerator" gathering offered intriguing marketing modeling case studies from four major brands, Microsoft, Mazda, Trojan, and Cotton … Read the whole story
One of the latest Lincoln Project ads notes that President-Elect Joe Biden received more votes than any presidential candidate in history. It is "shameful" … Read the whole story