Melony Rios is a 20-year veteran of the agency, a specialist in local media. Separately the firm announced that Dawn Lamm has joined the … Read the whole story

At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands … Read the whole story

Agency Observatory is partnering with celebrity alcohol marketplace GrapeStars International Inc. to introduce a new content joint venture dedicated to creating content highlighting the … Read the whole story

Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story

In an effort to delineate how the COVID-19 pandemic has impacted consumer mindsets -- and how that might impact how they behave as consumers … Read the whole story

"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. Read the whole story

Prior to Audi, Tara Rush was chief corporate affairs officer for Heineken USA, where she oversaw all U.S. corporate and brand communications. Read the whole story

This animated film is just one part of Colgate's broader Optimism campaign. Read the whole story

The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a review. Canvas Worldwide was awarded all media communications, planning … Read the whole story