by Larissa Faw
The Brooklyn, NY-based artist and life-long Cavs fan Arsham is also becoming a minority partner in the franchise. Read the whole story
by Larissa Faw
Horizon and TikTok are uniting to provide "white glove services" such as proactive support for onboarding new clients onto the platform, campaign strategy and … Read the whole story
by Steve McClellan
Bulchandani is the most senior hire at the agency since Andy Main joined as Global CEO at the end of July. Read the whole story
by Larissa Faw
He will work with all Publicis Groupe units in the U.S. to integrate its various capabilities, including Epsilon's tech platform, Publicis Sapient, and Publicis … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day 3 of ARF's attribution and analytics forum featured five presentations that touched on optimizing the creative mix, media selection beyond digital and television, … Read the whole story
by Joe Mandese
EASTON, CT -- In one of the most mind-expanding sessions of i-com's multi-week Global Forum for Smart Data Marketing, the case was made for … Read the whole story
by Sarah Mahoney
Still, "similar to its foray into food, Amazon will find itself facing formidable, deeply embedded competitors with voluminous store networks," says an analyst. Read the whole story
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by Richard Whitman, Columnist
GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic and the implications for advertising … Read the whole story