The "Stay Curious" global platform flashes back to its long history of sponsoring sporting events, competitions, and teams dating back to the 1890s - … Read the whole story
The company, part of S4 Capital will also provide production services for the CPG giant in the Americas, Asia, Middle East and Africa. Read the whole story
Anyone who has worked in or visited a WeWork facility likely is familiar with the digital signage that festoons its public areas with inspirational … Read the whole story
U.S. ad demand rose for the third consecutive month in October, albeit at its smallest rate -- just 0.7% -- since the U.S. ad … Read the whole story
The awards celebrate creative work from in-house agencies and are bestowed by the In-House Agency Forum. Read the whole story
Globally, a third of FMCG businesses say their most successful influencer campaign increased sales by $250,000 - $500,000. Read the whole story
You wouldn't look at just TV spend only to determine the effectiveness of your total marketing campaign, would you? That is so last century! Read the whole story
The "Feed the Love" creative educates owners about the dangers of pet obesity by emotionally tugging on viewers' heartstrings. Read the whole story