GroupM's latest ad forecast describes a "K-Shaped" recovery, which finds this year's drop in spending won't be as bad as initially expected. Read the whole story
At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled … Read the whole story
The 25-year-old London-based agency is shifting to an Employee Ownership Trust model. Read the whole story
"You shouldn't have to feel like you're disappointing your tech," says Greg Hahn, founder of Mischief USA, the agency behind the campaign. Read the whole story
GroupM dramatically improved the outlook for the U.S. ad economy in 2020, and revised its 2021 outlook from negative to a positive gain in … Read the whole story
Creative focuses on an "Impromptu Choir" and a floral arrangement left on a doorstep. Read the whole story
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements … Read the whole story
Media campaigns can no longer be managed sequentially. But they absolutely do need to be managed -- every day, relentlessly, across dozens of channels. Read the whole story
Shoppers initially held back on spending and focused on key sales dates, while retailers faced unprecedented pressure to maximize the holiday period. Understanding the … Read the whole story
A study by McAfee and 3Gem found 34% of respondents have been victims of online scams in the holiday season, revealing how shifts in … Read the whole story
WPP AUNZ was formed in 2016 with the merger of STW Group, then Australia's largest ad/marketing group with WPP operations in the region. Read the whole story
Merkle has appointed Kent Grove to President of its Response Management Group, the Merkle unit that focuses on the nonprofit, government, and commercial sectors. … Read the whole story