by Steve McClellan
A 20-plus year industry veteran, most recently Keith Kaplan was an advisor and investor in Outfront Media. Earlier, he helped build a global ad … Read the whole story
by Joe Mandese
In what is likely one of his swan-song performances before an investor's conference, Interpublic Chairman Michael Roth this morning boasted that during his reign … Read the whole story
by Larissa Faw
The reorganization is designed to position the agency network as one that aspires to be "advertising's new conscience," explains 22Squared's longtime Chairman & CEO … Read the whole story
by Larissa Faw
The "Missing Code" campaign introduces a dystopian world with a broken, glitchy internet because it doesn't include the contributions of women coders. Read the whole story
by Joe Mandese
As part of an effort to standardize measurement definition of the burgeoning "influencer marketing" marketplace, the Association of National Advertisers has formed an Influencer … Read the whole story
by Joe Mandese
Nielsen, which is poised to split off its consumer research division next month, ironically announced a new platform dubbed "Nielsen One" that it claims … Read the whole story
COMMENTARY
by John Lods, Op-Ed Contributor
Now, more than ever, clients need partners who can find ways to make them more money. End of discussion. The debates over the importance … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Who says chicken can't be sexy and schmaltzy? KFC is teaming up with Lifetime for "A Recipe for Seduction," with a young Colonel Sanders … Read the whole story
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by Richard Whitman, Columnist
The deal is designed to help scale both companies' offerings. Lambert, based in Detroit, has taken an undisclosed investment stake in 9thWonder and absorbed … Read the whole story