by Steve McClellan
The review, including creative and media disciplines, comes amid a multiyear slide in revenues at the beverage giant. Read the whole story
by Steve McClellan
The report also finds that Black women are less likely to trust brands to take the steps necessary for change to happen and that … Read the whole story
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by Larissa Faw
Ready Set Rocket, The Association of Independent Commercial Producers and Storyblocks are among the latest companies to adjust their approaches to diversity, equity and … Read the whole story
COMMENTARY
by Chick Foxgrover, Op-Ed Contributor
With this year's massive shift to e-commerce thanks to COVID-19 confining customers to their homes, first-party customer data and other customer-centered strategies have transformed … Read the whole story
by Joe Mandese
Brian Lesser has been named chairman and CEO of consumer identity management startup InfoSum. Lesser, who was named executive chairman of the company in … Read the whole story
by Joe Mandese
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What will it take for consumers to return to shopping in-store? A study by BlueVenn found a small percentage would avoid shopping in-store until … Read the whole story
by Larissa Faw
Ad Council worked with Complex Networks to develop the work based on research and testing to ensure that it would be culturally relevant to … Read the whole story
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by Richard Whitman, Columnist
Bill Kolb doesn't officially take over as CEO of McCann Worldgroup until Jan. 1, but he's already putting his stamp on the agency's new … Read the whole story