MediaPost Agency Daily
Tuesday, December 22, 2020
  • VMLY&R Creative Leaders Offer Thoughts On 2021 Trends

    Messaging and imaging will remain delicate balancing acts, predicts Alli Pierce, the agency's global CCO for client Intel. "'PPE or no PPE,'" 'social distancing … Read the whole story

  • Agency Study Finds American Travelers Split On Vaccines

    Fifty percent of American travelers say they will get the vaccine as soon as possible, according to a survey by travel and tourism specialist … Read the whole story

  • Georgia Senate Run-Off Approaches Half Billion Ad Dollars

    Democratic contender Jon Ossoff has spent the most at $94.2 million, with fellow Democratic contender Raphael Warnock at $64.7 million. Incumbent Republican contenders' spending … Read the whole story

  • Study Finds Short-Form Ads Growing In Effectiveness

    The study, from Magna, IPG Media Lab and Snap, attributes the improvement to the burgeoning supply of better quality short-form content. Also, agencies and … Read the whole story

  • Automotive TV Spending Down 21% In 2020

    Toyota spent the most on TV advertising and subsequently garnered the most impressions, per iSpot.tv. Read the whole story

  • Super Bowl 2021: It's Not Just The Game, It's The Total Picture

    Reports suggest CBS has yet to totally book all its ad inventory in the game -- now with seven weeks to go. Read the whole story