MediaPost Publications - MediaPost Agency Daily 12/28/2020

Omnicom Media Group Wins Sanofi Assignment
by Steve McClellan
The remit includes markets outside the U.S. where incumbent Havas Media retained its assignment. OMG will take over the assignment that has been held … Read the whole story
Solve Forms Partnership With Morgan State University For Diversity Advancement
by Larissa Faw
Solve agency members brainstormed ways they could lend their talents to support Black Lives Matter. George Floyd's killing while in police custody happened just … Read the whole story

SAP Ad Thanks Business Community For Stepping Up During The Pandemic
by Steve McClellan
The 60-second spot will air in NBA and NFL games on Christmas and versions of the spot were also created for both the U.K. … Read the whole story
Ratings Service GoodFirms Lists 'Top' Email Agencies
by Ray Schultz
B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. Read the whole story
More Holiday Cheer From Agencies
by Larissa Faw
From donations to virtual visits with Santa, ad agencies continue to unveil holiday initiatives. Read the whole story
COMMENTARY
My Christmas Gift To You: Common-Sense Steps For Apple's Data Privacy Protocol
by Joe Mandese
Advice for marketers and media planners on how to adjust to the changes brought by the new protocol. Read the whole story
COMMENTARY
What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
by Dave Morgan, Featured Contributor
Analogies between TV ad and food buying: Suppose you decided to hire someone to help you plan all your meals a year in advance. Read the whole story
COMMENTARY
How Media Buying Changed And What Performed Best In 2020
by Laurie Sullivan, Staff Writer
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. Read the whole story
For Brands, Silence Is No Longer Golden
by Richard Whitman, Columnist
Recent dentsu research found 57% of consumers feel brands have a responsibility to use their influence to stand up for social issues. Read the whole story