Burnett signed Chicago's Off the Street Club (OTSC) as the agency's first community partner. The 120-year-old organization provides safe haven and a food pantry … Read the whole story
Comparing average weekly spend since November to average weekly spend from April-October, Walmart, Target, Macy's, Best Buy, and Kohl's more than doubled the amount … Read the whole story
Tom Hanks is the entertainment personality most apt to influence Caucasian Americans to wear masks or take a vaccine in order to help prevent … Read the whole story
That's according to a global study from Wunderman Thompson that concludes that inspiring consumers is a key to brand growth. Read the whole story
Through content analysis, I found that U.S. and Chinese COVID-19 commercials followed their cultural characteristics in most cases with two exceptions. Read the whole story
NHL commissioner Gary Bettman said the move was made as an "unusual circumstance." Read the whole story
AKQA Japan has appointed Terence Leong as executive creative director. Leong previously served as executive creative director at R/GA Shanghai. Read the whole story
The BMW Group Mexico (BMW, MINI, BMW Motorrad) and BMW Group San Luis Potosí Plant have appointed FCB Mexico as agency partner to manage … Read the whole story