The latest acquisitions include Decoded Advertising, which will combine with content company MediaMonks, and Metric Theory, which will merge with S4's programmatic operation MightyHive. Read the whole story
The agency, sociedAD, will be overseen by Jorge Moya and Carla Trum Mercado, who created the operation five years ago. Read the whole story
After a marketing career with stints at General Foods and agencies Grey and Scali McCabe & Sloves, Roth formed Roth Associates in 1988 to … Read the whole story
Virginia's Douglas Freeman High School's nickname, the Rebels, has been controversial for years. With help from VCU, it's changing to the Mavericks. Read the whole story
Selecting our agency of the year is always a rigorous process. Selecting the same agency two years in a row -- especially when one … Read the whole story
Merkle has adjusted to a year of unprecedented challenges through forward thinking, innovation, diversity, and data while changing its partner strategy, differentiating its services … Read the whole story
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers … Read the whole story
- COMMENTARY
Though it was not the year anyone foresaw - and certainly not the year anyone asked for - 2020 accelerated marketing trends we've been … Read the whole story
- COMMENTARY
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers … Read the whole story
Snippets of the conversation are in an ad the Lincoln Project titled "Donald Trump Is A Traitor." He's heard trying to convince Georgia Secretary … Read the whole story
