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by Steve McClellan
Accelerated capabilities around data will help agencies drive their relationships with clients, execs said during a 4As session. Diversifying the talent pool is seen … Read the whole story
by Steve McClellan
Speaking at the 4A's Decisions 2020 conference today WPP CEO Mark Read said "the unique nature of COVID has made digital much more powerful." Read the whole story
by Joe Mandese
IPG Mediabrands' UM unit has named Christine Villanueva U.S. Chief Strategy Officer. She joins UM from Chief Strategy and Brand Officer at Walton Isaacson, … Read the whole story
by Larissa Faw
As the pandemic hindered tourism, a city in San Francisco Bay area turned to Creative Digital Agency (CDA) to forge a different path as … Read the whole story
by Joe Mandese
Andrew Sandoval, who created the biddable media practice inside The Media Kitchen, has joined New York-based digital marketing agency Croud as vice president of … Read the whole story
by Laurie Sullivan
Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
More than ever, brands must take online measures to protect their image against damaging influences. It's no longer an option to have ads run … Read the whole story
by Steve Ellwanger
"Can A Burrito Change The World?" will run during the second quarter of the Feb. 7 game on CBS. Read the whole story
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by Richard Whitman, Columnist
The findings from an IHAF/Forrester report indicate that 89% of in-house agencies develop and/or execute digital marketing assets. And, while there continues to be … Read the whole story