by Larissa Faw
The Publicis Groupe CEO tells MediaPost the rumors are false. "I couldn't tell you if it were true, but they are not," he states. Read the whole story
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by Steve McClellan
An R3 Worldwide analysis found that creative agency new business revenue fell more than 12%, partially offset by media agency gains of nearly 7%. Read the whole story
by Joe Mandese
GroupM's MediaCom unit turned in the best new business performance in what arguably was one of the most challenging years ever for the media … Read the whole story
by Joe Mandese
USIM has landed the Visit Philadelphia tourism account, following a multi-agency review handled by Ark Advisors. The leisure travel marketing account had no full-time … Read the whole story
by Wayne Friedman
As of Sunday evening-Monday morning (Jan. 31/Feb. 1), there were 48 pieces of Super Bowl creative from 25 brands and 19.8 million online views … Read the whole story
by Joe Mandese
Hudson MX, a media-buying technology startup has closed a $63.5 million round of venture funding led by Ascential plc. The round, which comes a … Read the whole story
by Tanya Gazdik
Besides Will Ferrell, the spot from Commonweath//McCann also features comedians Kenan Thompson and Awkwafina. Read the whole story
COMMENTARY
by Kate DuBois, Op-Ed Contributor
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will … Read the whole story
by Richard Whitman, Columnist
Most years, Super Bowl promotions tend to be focused on one theme-party time! Obviously this year is different, and agency Blue Chip coordinated an … Read the whole story