by Larissa Faw
The company will explore other market rollouts in the future, says Nick Wright, who has been promoted to managing director of Havas Entertainment. Read the whole story
by Larissa Faw
The government agency awarded Duncan Channon a one-year, $40 million contract following a competitive review with multiple agencies. Read the whole story
by Steve McClellan
WFA said the award was given in part for Pritchard's tireless campaigning for change across the marketing landscape, pushing for greater digital transparency, eliminating … Read the whole story
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by Laurie Sullivan
Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across … Read the whole story
by Karlene Lukovitz
On YouTube and Facebook, Budweiser's video ad about why it's sitting out the Super Bowl is outperforming the pre-game preview ads and teasers from … Read the whole story
by Joe Mandese
"We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned. Read the whole story
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by Laurie Sullivan
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID … Read the whole story
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by Richard Whitman, Columnist
Erin Matts and Nathan Brown were the U.S. CEOs at Hearts & Science and PHD, respectively. They were out after a shakeup last fall, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When is happy hour again? Vignettes in this spot include a funeral and a co-worker comforting someone who just got fired. Read the whole story