by Steve McClellan
The research was conducted with Dentsu management consultancy Dentsu Schema, the WFA's official "strategic partner" for marketing transformation. Read the whole story
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by Richard Whitman, Columnist
A new report from Sensis finds many Boomers' adult children have been forced to move home, sometimes bringing their own kids, forcing the older … Read the whole story
by Larissa Faw
Corona Beer wasn't planning on advertising in or around this year's Super Bowl. But then the client asked Cramer-Krasselt for ideas. Read the whole story
by Steve McClellan
The media agency veteran has also sold a startup acceleration consultancy, St@rt to Two Ni Holdings, which is headed by CEO Mark Zamuner. Read the whole story
by Joe Mandese
Social media platforms have become more responsible in two key areas -- promoting respect and demonstrating accountability, according to the latest edition of IPG … Read the whole story
by Larissa Faw
The Cincinnati-based agency will lead social media strategy and execution, as well as community management, across Facebook, Instagram, and Twitter for the pizza chain. Read the whole story
by Steve Ellwanger
For newer CPG players -- like Dr. Squatch Soap Co. -- this meant tons of discovery during the annual playoff extravaganza. Read the whole story
COMMENTARY
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What I wasn't expecting from this documentary-like minifilm was a dog whistle to the Christian Right, steeped in the imagery of crosses and with … Read the whole story