by Larissa Faw
Inspire restaurants include Arby's, Dunkin' and Jimmy John's. The holding company is creating a dedicated unit -- Inspire Media Engine -- to service the … Read the whole story
by Steve McClellan
The company spent an estimated $55 million on measured media in 2019, according to Kantar. Read the whole story
by Steve McClellan
The overall decline was expected. The company expects to return to growth this year, although when and how much remains unclear, company execs say. Read the whole story
by Joe Mandese
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. … Read the whole story
by Karlene Lukovitz
The designation -- which affirms that the platform adequately protects advertisers from appearing in or near content deemed inappropriate -- marks a turnaround for … Read the whole story
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by Larissa Faw
The agency will work with the NFL team to develop a new identity now that it has shed the "Redskins" moniker. Read the whole story
by Laurie Sullivan
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
As last Sunday's Super Bowl demonstrated, it can be difficult to locate that sweet spot between trying too hard and not trying hard enough. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Marketers find them helpful because it's one-stop shopping. Read the whole story
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by Richard Whitman, Columnist
Brazil is WPP's largest market in Latin America, with more than 4,000 employees and $300 million in revenue. Read the whole story