The Canvas CEO says the agency will refocus its data analytics in a way that will integrate data science with behavioral science more holistically … Read the whole story
Agencies are helping brands capture that romantic spirit with Valentine's Day-inspired campaigns, often including real-life couples. Read the whole story
Founded in 2011 by Justin Gignac and Adam Tompkins, Working Not Working connects tens of thousands of full-time creatives and freelancers with top brands … Read the whole story
On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game "Football Manager 21." … Read the whole story
The partnership aims to inform consumers "about the benefits of owning an electric vehicle in an entertaining way," says Chevy's Steve Majoros. Read the whole story
- COMMENTARY
What's the White House worth? Presidents' Day lands on this Monday, in case you're not paying attention or are wrapped up in news about … Read the whole story
BBDO and Color Of Change teamed on an augmented-reality experience that supplants symbols of racial oppression with icons of equality and advancement. Read the whole story
Shopping platform Bravo Voucher has hired Digital Trails as its search engine optimization agency. The remit encompasses the UK, U.S. Spain, Italy, Germany, France, … Read the whole story
