by Larissa Faw
This new unnamed matchmaking platform - projected to launch later this year - is being guided by a CMO advisory board and a separate … Read the whole story
by Joe Mandese
MDC Partners has named Deirdre McGlashan Chief Media Officer, a new holding company level role. She joins from GroupM's MediaCom, where she was Global … Read the whole story
by Larissa Faw
Founded in 2001, the 60-person B2B specialist agency works with clients including Siemens, Adobe, Logitech, Smartsheet, Cognizant and ACI Worldwide. Read the whole story
by Joe Mandese
Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to … Read the whole story
by Sarah Mahoney
"Old Spice Hairtopia" in Columbus, Ohio, is barbershop targeting students -- AND a fully functioning content studio. Read the whole story
COMMENTARY
by Jonathan Conway, Op-Ed Contributor
There's a preconceived notion that out-of-home (OOH) media, while proven as a brand-building channel, has little role to play at the business end of … Read the whole story
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by Richard Whitman, Columnist
The company has struck deals with several agencies in Europe, Asia and North America as part of a global growth initiative. More deals are … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon entered Sweden in October 2020 to support local retailers in ecommerce. What should a search agency do to make the most of Amazon's … Read the whole story