MAD Agency Daily
Monday, February 22, 2021
  • Sam's Club Names VMLY&R Its First AOR

    WPP agency network VMLY&R will begin work in March 2021 to lead the development of a new brand platform, creative, and omnichannel strategy. Read the whole story

  • Agency Motion Reveals New WFH Procedures

    Under "Motion FLEX," staffers will receive a block of 50 "work-from-home" days each year to be used at their convenience. Read the whole story

  • Light My Fire: Ogilvy Wins Iconic Zippo Brand Global Assignment

    The account will be led out of Ogilvy's New York office and will draw on talent and resources from across the agency's global network. Read the whole story

  • Yumi Taps Music Creative For New Campaign

    Creative director Thomas Mastorakos is tasked with leading the new direction. He recently served in the same role for musician and artist Frank Ocean, … Read the whole story

  • WarnerMedia Has Slashed Thousands Of Agencies: Report

    Though media agencies have not been affected, the entertainment conglomerate has reduced worldwide creative agencies from 3,000 to a few dozen as part of … Read the whole story

  • Trade Desk Surges 48% In Q4, Cites Walmart, CTV, Unified ID For Future Growth

    The Trade Desk said its revenues grew 48% in Q4 and 29% for full-year 2020, despite a slowdown in ad demand attributed to the … Read the whole story