by Larissa Faw
The new unit will support new product launches, employee communications, trade shows and exhibits, digital transformation, and over-arching brand experience platforms which can take … Read the whole story
by Joe Mandese
One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand … Read the whole story
by Larissa Faw
The digital agency has been rebranded to Monstarlab, after the Tokyo-based company that acquired it in 2019. Read the whole story
by Larissa Faw
The agency's current executive and leadership team will remain in place following the transition, while all former partners will become employees. Read the whole story
by Joe Mandese
Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketing & Sales Practice as manager of external communications. He joins from vice … Read the whole story
by Richard Whitman, Columnist
Brien, the former CEO/Americas at Dentsu International, serves as Chief Strategy Officer at the company, which focuses on investments in digital transformation businesses. Read the whole story